ESPN Brand House, my innovative online platform built on the “6 State” logo system, replaces ESPN’s outdated IMS, saving millions by eliminating redundancies, unnecessary work, and errors. It centralizes logo and brand asset management for ESPN+, Disney+, and Hulu, acting as the single source of truth. Authorized ESPN teams, leagues, and schools can upload and approve logos, hex colors, headshots, action shots, TV graphics, and event assets like Super Bowl visuals. The six-state framework (On White, On Black, Primary Color 1 & 2, 1 Color on White & Black) ensures accuracy and accessibility, automating compliant matchup displays. Managed by ESPNIDG, Brand House streamlines workflows and sets an industry standard.