2:45 – 3:45
Creating a Mobile Game Plan to Working with Large Brands
In this talk Matt will talk about the challenge of working with large scale brands like ESPN (and some of Matt’s other clients).
Matt’s had over 16 years of experience with large brand, Matt’s encountered potential issues you need overcome and consider when putting them into the mobile space from a content and execution perspective.
Matt will also go into the challenges responsive design and other popular design trends could pose for large scale companies and I will use my new FFL iPad app as an example of how to solve those problems.