It was a big day at Walk Design when we launched the all new websites for CC Sabathia of the New York Yankees. The launch signaled a new age for us with a stronger emphasis on multi-channel communications. We are now utilizing social media and internal communications to speak to the fans wherever the fans want to be.
We are very excited to welcome Millon Lacrosse Camps into the Walk design family as they have decided to select us as their new digital media partner. The project will consist of us creating a brand new marketing and online approach for the camp as they strive to continue their position as the #1 lacrosse camp in the world.
The new site is really going to take advantage of the latest social media platforms to reach their target audience of campers as well as their parents. Also their will be a strong emphasis on implementing some other third party applications that will make the brand more engaging and increase the camp experience. Keep your eye peeled for updates as we move towards the camps busy upcoming season!
With Orlando Hudsons free agent signing with the Minnesota Twins for the 2010 season came an immediate need to change his website over from his previous Los Angeles Dodgers look and feel. This has been the third or forth time that we had a player that has switched teams and has needed a very quick site redesign to capitalize on the energy and passion of his new fan base.
What makes it really challenging is the player never knows about the change until the last minute whether it is a trade or an off season free agent move. You might have some idea of where they may go, but if you try and guess so you will be prepared it always seems like they never end up with the team you prepared for (as a matter of fact I have yet to guess right). The other big issue is that it just won’t feel right to switch the player site over to the new team colors and use photos from the previous team, so you really have to act quickly to comp up a photo and make it look like they are wearing the new team uniform.
For the first time, Roy Oswalt of the Houston Astros has a website to call his very own. After a good deal of collaboration with Roy himself, we were able to launch Roy’s site with a full compliment of features that will let Roy connect to his fans better. The site utilizes Facebook, Twitter, Last.fm and a full shopping section with custom apparel to make it the only place for Roy’s fans to truly keep intouch with their favorite star.