Here is an exploration into my part of the ESPNFC design logo process. Ultimately they went with another logo, but I feel that the time that went into researching and exploring the logos below was well spent. I also thought it might be fruitful for younger designers to see what a basic process of creating a logo in a large company looks like.
The ESPN Tournament Challenge commercial just hit the airways. It’s always nice to see your work on TV or in a store no matter how many times it happens. The big redesign of the game was last year, but this year will mark our first iPhone application with this product which will launch when they announce the teams in the tournament.